Service Quality of Sports Centre Essay Example | Topics and Well Written Essays - 2250 words

Service Quality of Sports Centre - Essay ExampleThe interview foc utilise n 5 different factors of service quality level which are tangibles, reliability, responsiveness, assurance and empathy. In articulate to capture how the five different factors measure up, 21 different types of questions are generated. These questions are marked using the Likert Scale. Then depending upon the relational importance of the five dimensions, the preset 21 questions are rearranged and marked and weighted accordingly. In order to produce better statistical report, the sample report is analyzed. In order to analyze the topic of the sample, descriptive statistics like bar plot, cross tabulation, pie charts and correlation statistics are applied (Bailey and Pearson, 2003). These tests are applied on demographic characteristics of the respondents or the fixed factors of the respondents. The side by side(p) section of the analysis reflects upon the assessment of the importance of each dimension of se rvice quality as perceived by the customers. In order to analyze two types of tests are conducted, one is the factor analysis or the factor reduction method and the other one is the descriptive statistics analysis (Baroudi, 2003). ...The next step of analysis involves testing the various aspects of service performance. The various aspects are measured on two different ways. One involves the direct recordings on the Likert outperform and the other on is the derived rating after adjusting the readings according to the relative importance or weight (Bentier and Bonett, 2008). These two types of readings are tested using the principal fragment analysis. In the last stage cross tabulations are done. This cross tabulation indicates the level up to which the satisfactions vary according to the characteristics of the user. 1. Sample composition The sample composition is analyzed by using cross tabs and simple pie charts, bar diagram and correlation statistics. The pie charts are used to s how the composition of the male and female and the composition of the type of people from each subject area. Fig 1 Male and female composition Source authors source It is evident from the diagram that the study included more number of males and the number of females. The male percentage is 75%, while the female percentage is 25%. The next analysis is the mental testing of the crosstabs between absolute frequency of use and gender. Fig 2 Bar Chart Source authors source The users among male students show higher frequency than the users among female. There is one very important point in this analysis. The number of non users in male is significantly more than the number of users among male. Among male most of them used the sports centre twice a month, while users among females most of them used it only once.