An e-Business analysis of BarnesandNoble.com Research Paper

An e-Business analysis of BarnesandNoble.com - Research Paper ExampleBarnes & Noble accounting can be traced to its acquisition in the early 1960s by Leonard Riggio this is the period when he began his haveselling profession while in New York University. By 1970, the beau monde was succeeding and it included 6 other college bookstores it acquired trade name Barnes & Noble and the flagship bookstore in Manhattan. Between 1970s and 1980s the company made several(prenominal) significant moves. In 1974, it became the first bookseller in U.S. to put an advert in television the Of Course Of Course advert. In 1975, Barnes & Noble made a unafraid move and became the first bookseller by send offering discount books in the United States it offered New York Times bestsellers at a discount of 40 percent off the publishers list prices (Barnes & Noble, Inc., 2011).The company has been offering book services for close to 25 years, it began with the mail order catalogue in 1970. The company tes ted selling the books online in the late 1980s through Trintex, an early generation venue. Trintex was a joint venture between IBM & Sears. The company sold its books on the CompuServe in the mid-1990s and later it unfastened a full-fledged a book superstore on the America Online in 1997. Barnes & Noble.com website (www.barnesandnoble.com) was launched in May 1997. Presently, the companys website is the largest store and it enables the customers to order a book regardless of the time and place. The consumers have access to millions of out-of-print and used book titles, music DVDs and CDs through Barnes & Noble.com (Barnes & Noble, Inc., 2011).The companys publishing has been expanded through the purchases of SparkNotes.com and Sterling print in 2001 and 2003 respectively. In 2009, the company acquired Fictionwise, a company leading in eBook in the marketplace. The company has its headquarters in New Jersey it was founded in 2000 by Scott and Steve Pendergrast. In July 2009, Barnes and Noble introduced the worlds